Why North of
the Rainbow?
When I envisioned creating workplace well-being workshops, I knew I wanted a name that reflected both the journey and the destination of personal and collective growth. North of the Rainbow represents that place beyond the spectrum of everyday challenges, the space where balance, clarity, and well-being exist.
Rainbows are often seen as symbols of hope, healing, and transformation. They remind us that after every storm, there is beauty. But North of the Rainbow is where we go when we’ve embraced that beauty and are ready to move forward with intention. It’s the space where we rise above stress, burnout, and disconnection, finding harmony within ourselves and with those around us.
Central to this vision is the symbolism of the shell, (we love working with Shell energy) a representation of protection, resilience, and transformation. Just as a shell provides a safe space for growth and shelter from external forces, these workshops offer a nurturing environment where individuals can explore, heal, and thrive. The spiral within the shell mirrors our personal journeys, each twist and turn leading us deeper into self-awareness and outwards into conscious connection with others.
In these workshops, I bring together the science of energetics and frequency with holistic practices to help individuals and teams cultivate awareness, resilience, and meaningful connection. Just as every shell and rainbow is unique, so too is every person’s path to well-being. My goal is to guide others to their North of the Rainbow, a place where well-being isn’t just an idea, but a lived experience, rooted in authenticity, balance, and mindful presence.
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Why the use of colour through the branding?
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At North of the Rainbow, we use soft pastel colours, curved fonts, and flowing, feminine styling to gently challenge the traditional norms of corporate branding. Laura’s choice is to create an atmosphere that feels warm, approachable and energetically open is entirely intentional. It’s about inviting in a new kind of leadership, one rooted in heart, authenticity, and emotional intelligence.
We’re here to show that workplaces don’t have to be hard-edged to be effective. In fact, when a workplace feels safe, inspired and aligned, people thrive.
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The colour palette we use also aligns with the North of the Rainbow personality quiz, which helps individuals understand their natural strengths, fears, and ways of relating. These soft, intentional tones speak to the emotional and energetic qualities within each person, creating a more conscious and compassionate workplace culture.
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This visual identity isn’t just a style, it’s a signal of cultural change. It reflects a new way of doing business, one that embraces wellbeing, connection, and the full spectrum of human potential. Through this gentle yet powerful aesthetic, we’re redefining what it means to lead, work and succeed in today’s world.
